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Crisis Comms

It takes 20 years to build a brand and 5 minutes to destroy it.
TV Interview

Post Covid the media's thirst for comments from companies and corporate statements is at an all time high.  There are more platforms than ever to disseminate your message but equally to circulate a bad press interview or negative headlines.  

 

Each one of our courses is bespoke and involves a crisis scenario relevant to your business, that will challenge your team, but moreover give them a safe opportunity to see how they perform under pressure in realistic broadcast and media situations.  This could be a breaking news crisis, product recall, an inquest or a reputation issue.

 

From the moment the client sets foot in the building the simulated incident will play out with full multimedia realism including papers, radio, news headlines and social media.  Your team will face a live press conference, down-the line interviews and a studio appearance on a news channel.

 

Our team of experienced journalists, broadcasters, directors will bring the scenario to life and throughout the day will guide, critique and give you the skills and techniques to confidently deliver your corporate message in a calm, effective manner should a real-life crisis prevail.  

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